this poster uses a slogan in order to associate an idea/person with a motto that is recognizable to a large number of people, 'he knows how to keep things cool'.

nike ad.
this advertising is an example of the use of a company using a slogan in order for people to be familiar with their product.


obama campaign ad. 2008
this is an example of slogan propaganda since it is using a motto in order for people to have be able to recognize an idea behind this slogan.

split complementary with values

tetrad compliment with values

triad harmony with value

compliments with value